Centro de Memoria da Industria
Client
Sistema Fiep
Sector
Industry
Category
Website
Year
2024
→ Situation and Task
Centro de Memória da Indústria is a Sistema Fiep initiative preserving documents and archives about Paraná's industrial development. The original platform had an outdated interface, confusing navigation and limited usability.
→ Task
Redesign the platform: restructure the information architecture, rebuild the visual identity and deliver a more accessible and intuitive experience within Sistema Fiep's brand guidelines.
→ Action
- Desk research into museums and cultural archives informed the direction.
- A new sitemap reorganized content into five main sections, establishing a clear hierarchy for efficient navigation.
- A new design system (color palette, typography and layout) was developed in collaboration with the internal marketing team.
→ Result
- The platform launched on the same day as the Centro de Memória's physical exhibition. - Improved navigation, stronger visual clarity and a more welcoming experience, turning an underused archive into an active channel for Paraná's industrial history.
