Colégio Sesi
Client
Sesi Paraná
Sector
Education
Campaign
Category
Year
2023
→ Situation and Task
Colégio Sesi operates 4 educational segments across Paraná, reaching 48 cities. Each year, the enrollment campaign needs to feel consistent with the previous year while bringing a fresh visual update.
→ Task
Develop an updated Key Visual system for 4 segments and scale it across a high volume of formats and local adaptations, covering all 48 cities.
→ Action
- Four Key Visuals were developed, one per segment, each differentiated by a distinct color system while sharing the same structural logic.
- With a one-week deadline, close communication with the internal team kept approvals moving.
- A spreadsheet mapped every asset variation across cities, segments and formats, ensuring no detail was missed.
→ Result
A complete visual system delivered across 48 cities — brochures, flyers, outdoor, OOH, digital and social media. Each adaptation maintained full brand consistency while respecting local details.
