Podcast Atualizando
Client
Curso Positivo
Sector
Education
Category
Logo, Visual Identity
Year
2020 - 2022
→ Situation
Curso Positivo needed a way to keep high school students connected to current affairs, building cultural awareness and confidence ahead of university entrance exams.
→ Task
Create the visual identity and content structure for an audiovisual podcast from scratch and manage a consistent production workflow across multiple teachers and an external recording agency.
→ Action
- Atualizando — meaning "updating" — emerged from brainstorming to reflect the constant flow of news.
- Each episode is hosted by a teacher connecting current topics to their subject area.
- The visual identity was inspired by streaming culture: lowercase typography for a friendly tone, an update symbol with a subtle upward tilt suggesting movement, and a bold color palette conveying technology and innovation.
→ Result
- 75 episodes, 34 video recordings, 5+ teachers, and approximately 405,000 YouTube views.
- A key content asset throughout the academic year, strengthening Curso Positivo's presence among students.
